Research Federal Credit Union Case Study
InetSolution Web Development Services
When facing the highly competitive world of large financial institutions and multimillion-dollar websites, the modest resources of a credit union often fall short of delivering a similar online experience. Research Federal Credit Union of Warren, Michigan, serves 26,000 GM employees that routinely conduct their financial activities online. While their existing system was operational, their overall web presence did little to convey the image, quality and functionality they needed.
After conducting a thorough needs analysis and planning process, InetSolution, Inc. developed a plan to address the content, branding, transactional and security needs. The result would be a complete e-branch solution personalized experience for each member.
We did this by combining our comprehensive InetActive suite of website management tools, with a fresh branding campaign and special member-only features. New to the website:
- Single sign-on for Home Banking and online bill payment products
- Comprehensive, secure on-line member service with guaranteed response times
- Sophisticated one-to-one e-mail permission marketing system
- Customizable account aggregation features allowing members instant, one-click access to key account information
- Online account maintenance, allowing members to update their account information
- Accessible web design using CSS and XHTML technology in a standards-based format
- Easy to use site management tools to put RFCU staff in control of their site
