Overview

The site required a design that not only enhanced the feel and credibility of the store but continued to extend The Embroidery Store brand by matching their corporate colors and product packaging theme.

We converted the Embroidery Store from StoreFront 6.0 XE to a new ASPDotNetStoreFront ML platform. The conversion reduces overall site operating costs by over 60% and also adds many new features, such as customer specific pricing, electronic gift certificate support, customer account self-maintenance options, better SEO and more intuitive site management.

To meet many specific business requirements, we extensively customized the base StoreFront platform. We implemented a dynamic, database-driven menu system to allow for an unlimited number of product categories and subcategories. We also added the ability for customers to order using an existing credit account with the store. In addition, the site features a dynamic display area for new items, clearance items and sale priced items.

We completed the project in approximately three months. The Embroidery Store saw a significant increase in new customers during the first month after the site launch and many existing customers have complimented the company on the improved usability and features of the site.