Overview

We designed this series of cards to simply build name recognition among potential clients within a precisely targeted group. We mailed these and other cards in the series at regular intervals as a preliminary step prior to launching a campaign to promote a specific service that we developed for this group's industry.

The post cards were a mix of 4" x 6" and 5.5" x 8.5" and each directed recipients to a micro-site that contained information relevant to our service that is unique for their industry. Our goal for these cards was not to drive traffic to the site, instead we simply wanted to build name recognition before launching a more extensive, costly direct marketing campaign to this audience.