Overview

To launch our new online check imaging product, we offered credit unions a free, no strings attached subscription. To make sign-up easy for credit union managers and us, we created a landing micro-site that utilized the same "OK" call to action seen on these cards. We used the micro-site to tell customers in-depth product information so that the card's simple message could be that free online check imaging is available and it is easy to sign-up.

The cards were successful, yielding a response rate that was twice what we had expected.