Overview

The management team at Monicatti Chrysler Jeep had a vision of how a world-class dealership could leverage technology to increase customer retention, improve customer satisfaction and reach thousands customers for their parts and accessories department. We shared their vision and together we're helping Monicatti Chrysler Jeep set the bar for how dealerships can realize ROI from their web technology investment.

Monicatti Chrysler Jeep's website allows customers to conduct business with every major dealership profit center: new and pre-owned sales, service, parts, body shop and finance. Through their website, customers can:

• View new and pre-owned inventory
• Schedule a service or body shop appointment
• Order Mopar Performance parts online
• Apply for a loan
• Get special web-only coupons

Monicatti Chrysler Jeep's management team uses our InetActive site management system to keep their site up-to-date and manage their e-commerce channel. InetActive allows Monicatti's managers to:

• Create and edit web-only coupons
• View and confirm service and body shop appointments
• Manage their Mopar Performance parts inventory
• Create and track e-mail marketing campaigns
• View site analytics to measure search engine and other online advertising success

Since the launch of the first phase of their site, we've generated a 70.9% increase in visitors - not just hits, but actual visitors. Our search optimization methods yielded a top 10 Google positon on six specifically targeted key phrases.