Lighting Supply Company - LightingSupply.com E-commerce Site
http://www.lightingsupply.com
Benefits
- Streamlined checkout process to reduce abandoned carts and allow faster checkout
- Integrated real-time price updates via integration with their Trend system using the vendor supplied API
- Custom online pricing available to customers who have customer accounts with LSC
Overview
Lighting Supply Company (LSC) came to us with an existing site generating a four figure monthly revenue. The site was custom developed on the ASP.Net platform. LSC was seeking a partner with expertise in not only .net programming, but also in search engine optimization.
In just over a year, we worked with LSC to increase monthly revenues from four figures to six figures through improved search engine optimization, better site management controls, real-time pricing integration with their back end Trend order management system and through overall design and usability improvements.
In addition to website programming, we also put our Product Feed Service (PFS) application to work to improve their rankings in the Google Shopping results. PFS automatically generates customized XML-based product feeds that conform to Google's feed specification and uploads them on a scheduled basis.
