NEWSLEAD
Contact: Heidi Argue
231.932.0400
InetSolution, Inc. Streamlines Permission Marketing: Targets Customers Who Are Seeking Information
UTICA, MI, DECEMBER 10, 2001 - InetSolution, Inc., an advanced Internet technology development company and a leading provider of technical solutions to the credit union marketplace, recently released the latest version of its permission-based marketing system, CU MemberConnect™. CU MemberConnect™ allows credit unions to maximize existing relationships by allowing members to determine if and how credit unions market to them electronically.
CU MemberConnect™ is web-based tool can integrate smoothly with a credit union's existing member management system. Consequently, internal credit union system users experience very little learning curve. The InetSolution system also integrates with existing Customer Relationship Management (CRM) systems, allowing credit unions to further fine-tune communication techniques and is designed for credit unions with more than 20,000 members. Credit unions without CRM systems can also opt for a subscription-based model that will help them establish an online marketing database.
CU MemberConnect™ gives members extensive control over the frequency and subject matter of the marketing communications they receive. In addition, the system allows the credit union to conform to an even stricter set of privacy guidelines - guidelines defined by the member.
Permission-based e-mail marketing is a relatively new phenomenon in the credit union arena. It is considered an economical and effective alternative to traditional direct mail marketing and mass advertising. Many consumers consider mass marketing to be an interruption -- of television shows, magazine articles, and radio programs. Permission-based marketing is far less intrusive, and calls on consumers to step forward and grant credit unions permission to market to them -- on the member's terms.
InetSolution, Inc. focuses on designing, building and evaluating web systems that will positively impact an organization's bottom line. Its professionals are expert strategists, technologists, network administrators and marketers, using emerging technologies to continuously improve web sites. Some of InetSolution's specialized services include e-branch solutions, technology-aided marketing, and its proprietary InetActive™web site administration and CU MemberProtect® security system.
InetSolution, Inc.
45170 Cass Ave
Utica, Michigan 48317
Telephone: (586) 726-9490
www.inetsolution.com
