Online Advertising & Marketing
Attracting customers and building an online brand requires more than simply launching a high-tech, user-friendly website. Just like in the brick and mortar world, you must develop a strategic marketing and advertising plan to drive customers to your website.
Don't Just Throw Darts
Where is the single best place to advertise your website? There isn't one. To reach your customers, you'll need to penetrate numerous media channels. In fact, some of the most effective advertising sources are those that you likely don't even know about today.
To earn the most from your marketing investment, you first have to know:
- Who are you trying to reach?
- Which sites do your customers visit regularly?
- Which magazines or newsletters do they subscribe to?
- Are there active online communities that your customers participate in?
- How do you decide which advertising channels will yield the greatest return?
- What factors will motivate your customers to respond to an ad?
- How do you accurately measure each ad's effectiveness?
- How do you negotiate the best ad rates?
The most expensive advertising mistake is to launch ad campaigns without first answering at least those basic questions. The smartest first step is to contact us before you spend a dime promoting your website. We will identify those advertising sources, on and offline, where your customers are most likely to see your ads. Our writers and designers will create ads that better motivate customers. We will provide you with the tools to measure your campaign's effectiveness. We will help you negotiate advertising rates based on performance. By hiring us to craft your marketing and advertising strategy, our clients usually recoup their full investment within 30 to 90 days.
We're a single-source firm, providing professional website design, programming, hosting, security, high-speed connectivity and on-line marketing expertise for you.
Check out our work, then contact us when you're ready to find out how we can help you. If you're ready to talk now, call us at (586) 726-9490.
