One of the easiest methods to quickly collect customer feedback is via online surveys, posted either on your website or distributed via email. Since few website content management systems (CMSs) offer survey tools and third-party products can be expensive and cumbersome to install, not many small and mid-size banks and credit unions use online surveys.
Using a new feature in Google spreadsheets, anyone can easily create, distribute and analyze online surveys. Best of all, it's free! Let me show you how to get started.
First, let me share an important disclaimer: Spreadsheets are not databases. Spreadsheets are not databases. (Twice for emphasis)
The process is simple:
Go to www.google.com/docs and sign up for your free account
Create a new, empty spreadsheet
Click on the Share tab and input a name when prompted
Click the "to fill out a form" radio button in the Invite People: se... [More]
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