If you're a bank or credit union marketer, you should be using an analytics tool to measure your website's impact on your organizational goals. But what metrics are you paying attention to? If you're like most executives, your answer is probably visitor count, page views, referrals and, if you're doing pay-per-click advertising, then PPC spend. But what good are these numbers? How do these metrics translate into dollars, either earned or saved? If those are the only analytics you're paying attention to, you need to read this. [More]
Jul 1, 2011 • by Jason Sherrill
A judge in Michigan may have set a precedent when he ruled in favor of a small business that sued Comerica Bank for reimbursement of $561,000 to recover money that hackers stole from the business' account as a result of a phishing scam. The judge believed that Comerica should have done more to safeguard its customer's assets. Unfortunately many banks and credit unions lack adequate security & notification features in their online banking systems to help customer protect themselves. But many of the tools and technologies that could have prevented Comerica's loss are available to all banks and at minimal cost.
I'm going to introduce you to four security features that can help customers proactively protect their assets and subsequently lower the loss risk to banks and credit unions. [More]
Jun 28, 2011 • by Jason Sherrill
Credit unions and banks are using YouTube and other video sharing services to get their messages out. A few videos posted recently caught our attention this week. [More]
Jun 17, 2011 • by Jason Sherrill
Based on our project pipeline, 2011 is proving to be the year when small to medium sized credit unions and banks are finally taking action to provide mobile-optimized services to their customers. According to our data, consumers aren’t sitting idle when it comes to using mobile devices to interact with their financial institutions. Banks and credit unions who have been standing on the sidelines with regard to mobile would be wise to start planning a strategy now. [More]
Jun 1, 2011 • by Jason Sherrill
Most savvy bank and credit union executives are familiar with the term “SSL” and understand that SSL is an important tool for protecting sensitive data on their online banking systems; however, in my experience, only a small minority of these managers realize that SSL is also important when using their social media accounts. With the growing popularity of Twitter and Facebook as a customer facing communication channel between banks and their customers, it’s critical that these financial institutions protect their social media account identities just as carefully as they protect access to other sensitive systems. Here’s how you can force Twitter and Facebook to use SSL when you’re accessing sensitive account data. [More]
Mar 21, 2011 • by Jason Sherrill
