If you look around at some of the biggest and most popular brands in the world like Disney, Apple, South West Airlines or Amazon, what comes to mind? Sure it's their service, but on top of that each of these companies has a larger goal they're working to accomplish. They stand for something, whether it be creating a wonderland to standing up against the man, there's substance there. [More]
Nov 19, 2010 • by Mac Fowler
I wrote a post the other day about social media that mentioned a service called Yammer. I got a couple of emails asking if I knew of any issues with using the system and good ole compliance regulations. Now I don't know the answer to that exact question, but it brought up a slew of other ones in my mind around the idea of collaboration and modern "web worker" tools. [More]
Nov 9, 2010 • by Mac Fowler
84% of customers would be prepared to pay 5% over the standard rate for a superior customer experience, 62% would pay 10% more, 25% would pay 15% more and 11% would pay 25% more. [More]
Nov 8, 2010 • by Mac Fowler
Earlier I wrote a post about looking at analytics for your website to help determine what may be going wrong or right on it, especially before embarking on a website redesign.
Well I got a lot of emails asking what specific things people should be looking at...I know now that “all of them” probably wasn’t the answer they were looking for. So here we go, four metrics to look at weekly within Google Analytics. [More]
Nov 5, 2010 • by Mac Fowler
Yesterday The Financial Brand took off the proverbial gloves with a great article, Why Social Media Is a Waste of Time for Most Banks & Credit Unions. We highly suggest you take the 10 minutes to give it a read. It is a blunt, to the point article about the realities around social media in the financial world. [More]
Nov 4, 2010 • by Mac Fowler
