Most search optimization experts know the benefits of including keywords in URLs. But many credit union and bank websites store content in a database and use query string values to pass a record identifier to a single page that displays the content dynamically. The URLs look like http://…/news-display.asp?articleid=7584. Unfortunately, this method does not allow you to show search engines your keywords in the page file name like you could with a static HTML page. There is a solution however, and it’s called URL rewriting. [More]
Nine out of ten requests for proposal that we receive at InetSolution do not contain enough information for us to provide a reliable cost estimate or recommendation for a solution. This severely hinders a bank, credit union or any business from receiving good proposals from quality firms. We will offer some guidance to business managers who are creating requests for proposal to help ensure that your RFP can help companies to provide you with a proposal that actually provides a reliable estimate and meaningful solution. [More]
Low online prices and special offers are great, but do they actually help you build credibility with your credit union members or bank customers? The latest research might surprise you! [More]
An astonishing number of credit union members feel that their credit union’s web sites offer little or no value. Features such as on-line banking, bill payment, educational content and loan applications exist on most of these sites, but credit unions are missing the key elements necessary to make these features valuable to their members. The three biggest flaws of credit union web sites are in the areas of on-line service, personalization and usability. [More]
You have successfully aggregated a database of your customers, and your marketing team is anxious to extend their reach to e-mail.
It's a tempting proposition. No printing costs, no postage and no lag time so why not use it as often as possible? Because everyone else is abusing the privilege of a customer's trust and without tremendous restraint, discretion and planning, your valuable messages are lost in the din of the crowd. [More]