When I was growing up my dad always kept a little book in the glove box of his truck. Every time we visited a gas station he would take that little book out and jot down the mileage from the odometer. I remember asking him once why he wrote down the miles and he told me “so I know if something may be wrong with the truck”. [More]
I ask web site owners this question a lot and many have no idea if they’re site’s are actually creating new customers. Many assume that they are but have no definitive way of measuring the results of their home pages. So I usually follow on with a question of "Well what’s the main goal of your home page?" [More]
It's easy, think of the small stuff.
I was at an event the other day where a friend of mine was showing off the fancy Chase iphone app. She was enthusiastically demonstrating how easy it was to pay someone and deposit a check with the use of a picture. Now we all know that Chase spent a fair amount of time, money and effort to make that iPhone app and I’d bet the buzz it has generated has been well worth the investment. [More]
Today Seth Godin shared a good idea that could have a profound impact on any bank, credit union or other type of business. It would take little effort, maybe a few minutes each day, Monday through Friday. The idea costs nothing to implement (except a few minutes of time each day) and is so easy that everyone in an organization could participate. [More]
Rarely does a day pass where I don’t read about someone lambasting some large (or small) company and its foul customer service and depraved business practices. While most upset people tend to blame the company for its practices, the conflict is usually a result of a poor personal interaction between two humans, sometimes a human who is just not on his customer service “A” game that day. Yet it’s the company and all of its employees that collectively take the heat and sometimes, as in this case, the hit to future sales opportunities. [More]