From time to time we come across a client who does not have any digital files for their branding. The original designer or printer (sometimes one in the same) never delivered the source files or they were lost after being created several years ago. Many times all we have to work with is a scan from a business card or brochure.
All is not lost, because with a few simple tricks in Illustrator, we can recreate the logo in a much easier format to work with. All in less time than it takes to make a phone call to the original designer (who has probably lost the files anyway). [More]
Most shopping cart systems offer the basic functionality that allows customers to add products to their carts and checkout. To convert more visitors into customers and keep customers coming back, make sure that your e-commerce software offers these features [More]
When hiring new employees, you likely form a first and lasting impression of applicants based on their appearance, and whether they appear to "have it all together" during the interview. If applicants look sharp, and offer all the right answers, you're likely to hire them.
The way customers "interview" and select a financial institution, retailer or any entity with which they want to do business isn't much different. What is different is that many businesses today do not have web sites whose appearance, content and usability accurately reflect the high quality of the institution behind the site.
Low online prices and special offers are great, but do they actually help you build credibility with your customers? The latest research might surprise you! [More]
Low online prices and special offers are great, but do they actually help you build credibility with your credit union members or bank customers? The latest research might surprise you! [More]