If you're a bank or credit union marketer, you should be using an analytics tool to measure your website's impact on your organizational goals. But what metrics are you paying attention to? If you're like most executives, your answer is probably visitor count, page views, referrals and, if you're doing pay-per-click advertising, then PPC spend. But what good are these numbers? How do these metrics translate into dollars, either earned or saved? If those are the only analytics you're paying attention to, you need to read this. [More]
Jul 1, 2011 • by Jason Sherrill
We studied over 30 bank and credit union websites to evaluate mobile-optimization levels. We discovered consistent features throughout nearly all of the bank and credit union mobile websites, but were disappointed that a couple of key features are missing from a majority of these mobile-optimized websites. [More]
Jun 13, 2011 • by Donovan Myers
Based on our project pipeline, 2011 is proving to be the year when small to medium sized credit unions and banks are finally taking action to provide mobile-optimized services to their customers. According to our data, consumers aren’t sitting idle when it comes to using mobile devices to interact with their financial institutions. Banks and credit unions who have been standing on the sidelines with regard to mobile would be wise to start planning a strategy now. [More]
Jun 1, 2011 • by Jason Sherrill
Retail financial institutions (banks and credit unions) face the challenge of triggering a need for some of their products, such as car, home and similar loans. Putting a loan on “sale” doesn’t create the need for the product, rather it makes the product more appealing to a customer who already has the need. In other words, if a customer isn’t shopping for a car, she has no need for a car loan. So how can a bank or credit union use their website to increase loan volume by creating a need for something like a car loan? Is it possible to even create a sort of “impulse need” for a loan using a bank or credit union website? [More]
Jan 31, 2011 • by Jason Sherrill
If you look around at some of the biggest and most popular brands in the world like Disney, Apple, South West Airlines or Amazon, what comes to mind? Sure it's their service, but on top of that each of these companies has a larger goal they're working to accomplish. They stand for something, whether it be creating a wonderland to standing up against the man, there's substance there. [More]
Nov 19, 2010 • by Mac Fowler
