As more businesses use social media to reach customers, the volume of noise emanating from them on Twitter, Facebook, YouTube and similar social media channels has increased exponentially. The evolution is strikingly familiar to what we all experienced when businesses began using email as a marketing tool. Marketers, in their zeal to use the free wonder tool called email, rushed into the game without giving serious consideration to how to best use the medium. I’m seeing that same reckless surge into social media amongst banks and credit unions today. Just as with email, banks and credit unions run the risk of their social media activities becoming noise in their follower’s digital lives and thus completely destroying their ability to effectively use social media to build relationships with customers. [More]
Apr 5, 2010 • by Jason Sherrill
You'll learn a lot from this book published 60+ years ago about planning your social media strategy today. If you're successfully using social media in your business already, then compare your success factors against this list of core fundamentals from this book. Do you see the parallels? [More]
Mar 29, 2010 • by Jason Sherrill
This is a good collection of stats regarding social media that can help us evaluate whether social media is a fad or not. You'll likely recognize the design inspiration for this video. [More]
Mar 27, 2010 • by Jason Sherrill
One benefit of Twitter is that your followers can easily spread your message by retweeting your tweets. If you're aiming for a tweet to be retweeted, then this tip will help make it easier for your followers to do that. [More]
Mar 25, 2010 • by Jason Sherrill
Banks and credit unions are flocking to Facebook and Twitter in droves to begin engaging customers in dialogue, or for those just getting their feet wet, to launch listening campaigns. One relatively young social networking tool that some banks are starting to experiment with is Foursquare. Since some of our clients have asked me for ideas recently on how they could use it, I'm going to share one now prompted by North Share Bank in Wisconsin. [More]
Mar 18, 2010 • by Jason Sherrill
