Most search optimization experts know the benefits of including keywords in URLs. But many credit union and bank websites store content in a database and use query string values to pass a record identifier to a single page that displays the content dynamically. The URLs look like http://…/news-display.asp?articleid=7584. Unfortunately, this method does not allow you to show search engines your keywords in the page file name like you could with a static HTML page. There is a solution however, and it’s called URL rewriting. [More]
When hiring new employees, you likely form a first and lasting impression of applicants based on their appearance, and whether they appear to "have it all together" during the interview. If applicants look sharp, and offer all the right answers, you're likely to hire them.
The way customers "interview" and select a financial institution, retailer or any entity with which they want to do business isn't much different. What is different is that many businesses today do not have web sites whose appearance, content and usability accurately reflect the high quality of the institution behind the site.
Low online prices and special offers are great, but do they actually help you build credibility with your customers? The latest research might surprise you! [More]
Low online prices and special offers are great, but do they actually help you build credibility with your credit union members or bank customers? The latest research might surprise you! [More]
An astonishing number of credit union members feel that their credit union’s web sites offer little or no value. Features such as on-line banking, bill payment, educational content and loan applications exist on most of these sites, but credit unions are missing the key elements necessary to make these features valuable to their members. The three biggest flaws of credit union web sites are in the areas of on-line service, personalization and usability. [More]