We studied over 30 bank and credit union websites to evaluate mobile-optimization levels. We discovered consistent features throughout nearly all of the bank and credit union mobile websites, but were disappointed that a couple of key features are missing from a majority of these mobile-optimized websites. [More]
Based on our project pipeline, 2011 is proving to be the year when small to medium sized credit unions and banks are finally taking action to provide mobile-optimized services to their customers. According to our data, consumers aren’t sitting idle when it comes to using mobile devices to interact with their financial institutions. Banks and credit unions who have been standing on the sidelines with regard to mobile would be wise to start planning a strategy now. [More]
Most savvy bank and credit union executives are familiar with the term “SSL” and understand that SSL is an important tool for protecting sensitive data on their online banking systems; however, in my experience, only a small minority of these managers realize that SSL is also important when using their social media accounts. With the growing popularity of Twitter and Facebook as a customer facing communication channel between banks and their customers, it’s critical that these financial institutions protect their social media account identities just as carefully as they protect access to other sensitive systems. Here’s how you can force Twitter and Facebook to use SSL when you’re accessing sensitive account data. [More]
Retail financial institutions (banks and credit unions) face the challenge of triggering a need for some of their products, such as car, home and similar loans. Putting a loan on “sale” doesn’t create the need for the product, rather it makes the product more appealing to a customer who already has the need. In other words, if a customer isn’t shopping for a car, she has no need for a car loan. So how can a bank or credit union use their website to increase loan volume by creating a need for something like a car loan? Is it possible to even create a sort of “impulse need” for a loan using a bank or credit union website? [More]
It's easy, think of the small stuff.
I was at an event the other day where a friend of mine was showing off the fancy Chase iphone app. She was enthusiastically demonstrating how easy it was to pay someone and deposit a check with the use of a picture. Now we all know that Chase spent a fair amount of time, money and effort to make that iPhone app and I’d bet the buzz it has generated has been well worth the investment. [More]