Email marketers are used to a majority of recipients ignore their email campaigns. After ignoring dozens or more, Stonyfield finally did something yesterday that got me to open one of their campaigns, and I loved it! [More]
May 5, 2012 • by Jason Sherrill
Credit unions and banks are using YouTube and other video sharing services to get their messages out. A few videos posted recently caught our attention this week. [More]
Jun 17, 2011 • by Jason Sherrill
Most savvy bank and credit union executives are familiar with the term “SSL” and understand that SSL is an important tool for protecting sensitive data on their online banking systems; however, in my experience, only a small minority of these managers realize that SSL is also important when using their social media accounts. With the growing popularity of Twitter and Facebook as a customer facing communication channel between banks and their customers, it’s critical that these financial institutions protect their social media account identities just as carefully as they protect access to other sensitive systems. Here’s how you can force Twitter and Facebook to use SSL when you’re accessing sensitive account data. [More]
Mar 21, 2011 • by Jason Sherrill
As part of our managed networking services we provide firewall installation, configuration & management for our business clients. Today I received this request from one of those clients that I think sums up well the conclusion that many businesses, especially those in the B2B arena, have reached about Facebook. [More]
Dec 30, 2010 • by Jason Sherrill
Woo hoo, another post about how banks and credit unions can use social media! Yes, it’s true, that’s what this post is about. Sort of. I'm talking about using a social medial tool for internal communication, which is where we think social media tools actually can lend more value to the typical small & medium sized financial institutions than F.I. to consumer communications. [More]
Nov 19, 2010 • by Jason Sherrill
