In this post on their blog, Emery Federal Credit Union is seeking feedback from their members in their effort to create a new tagline. When I read their introduction explaining the reason for the tagline change, I found the notion intriguing. I wonder whether it is possible for a tagline to actually achieve all that they’re asking it to. Is a tagline capable of positioning an organization in the minds of consumers, especially for financial institutions, which consumers tend to view as a commodity? [More]
Dec 27, 2010 • by Jason Sherrill
As promised in last week’s post where we shared our favorite apps, services and blogs of 2010, here is a short list of some of our favorite gadgets & books this year. [More]
Dec 23, 2010 • by Jason Sherrill
It’s nearly 2011. At this point in the evolution of online services in the banking industry there should be no need for another blog post covering the basic fundamentals of securing online forms on retail banking websites. Or so one would hope, but that’s not the case. A random sampling of small bank and credit union websites will reveal that either bankers don’t have the knowledge or they choose to ignore it. In all likelihood, it’s a mixture of both. As you plan for 2011, save yourself some inevitable future grief and add a thorough website security review to your checklist for the new year, paying special attention to the tools on your website that collect personal information from customers. [More]
Dec 21, 2010 • by Jason Sherrill
Banks, credit unions, CPA firms and other businesses unknowingly put customer data at risk whenever they send sensitive files like tax returns, loan applications, employee lists and even passwords by email. Some organizations offer slightly more protection by using email encryption programs, but even encrypted email still puts data at risk. [More]
Dec 20, 2010 • by Jason Sherrill
We rely on many devices, services, software applications and people to help us do our work and make the most of our time on and off the clock. So a few of us here at Inet are sharing some of our favorites with you, starting with our most beloved apps, services and blogs. Perhaps you’ll also find that these apps and people can add some value to your life. (Next week we’ll share our favorite products, devices & gadgets with you.) [More]
Dec 10, 2010 • by Jason Sherrill
