Donovan Myers
Creative Director
Most shopping cart systems offer the basic functionality that allows customers to add products to their carts and checkout. To convert more visitors into customers and keep customers coming back, make sure that your e-commerce software offers these features:
Functionality:
- Search (make sure it works well)
- Customer accounts
- Ship-to address book
- Temporary (cookie) and permanent (database) shopping cart
- Order history
- Product reviews and ratings
- Simple checkout procedure
- Secure transactions with SSL
- Best selling and recommended products
- Clear contact methods
- Technical support links (if applicable)
- Product setup/usage instructions (if applicable)
- Product or service specifications
- Warranty conditions (if applicable)
Information that users will require:
- Conditions of use
- Privacy notice
- Contact us
- Ordering information
- Shipping and delivery information
- Delivery estimates
- Location pickup
- Items requiring special handling
- Rates
- Restrictions
- Shipment tracking
- Undeliverable packages
- Return policy
- Buy online, return to store
- Return shipping costs
- Condition of items to be returned
- Return by specified period
Want this article in handy checklist format?
Download What every online store should have
Jun 12, 2005 • by Donovan Myers
