Last week I wrote about North Shore Bank in Wisconsin using Foursquare to recognize frequent customers who had earned the rank of Mayor at each of their branch locations. I encourage you to read the full post to see how I think banks & credit unions (or any business, for that matter) could take the idea a step further than North Shore Bank did, the effect that I expected the promotion would have has resulted.
Here's a screenshot showing a tweet that I saw today:
The free gift card netted a Tweet for North Shore Bank
I expect I'll see a string of these over the next few days or weeks, each one introducing the North Shore Bank name to hunreds or thousands of new people who follow the free lunch recipients.
Mar 30, 2010 • by Jason Sherrill
