Woo hoo, another post about how banks and credit unions can use social media! Yes, it’s true, that’s what this post is about. Sort of. But in this post I'm talking about using a social medial tool for internal communication, which is where we think social media tools actually can lend more value to the typical small & medium sized financial institutions than F.I. to consumer communications.
One low cost, or even free depending on your plan, tool available to banks, credit unions or any business is Yammer. Yammer is sort of like Twitter and Facebook combined, but with a few key differences:
- Yammer networks are invitation only and, at least on the free version, limited to people within your organization
- You’re not limited to 140 character posts like on Twitter
- You have more control over your content & network than you would have on Facebook
For organizations who are still struggling to figure out what social media is all about, and especially those with less tech-savvy executives who question whether the technology offers any value at all, Yammer is a perfect tool to test the waters and learn the fundamentals of information sharing using social media technology.
Mac Fowler, Business Development & Product Manager at InetSolution, put together this five minute screen cast to introduce Yammer to one of our clients and now we’re sharing it with you.
You can get started with Yammer for free in just a few minutes, so I highly encourage our bank and credit union clients to try it out, whether you’re a social media newbie or seasoned veteran. You’ll find that it provides a good way to move conversations out of inboxes and out into a more open venue where others in your organization can listen and contribute to ideas. You might also combine it with this idea to really generate some useful innovation within your business.
Nov 19, 2010 • by Jason Sherrill
