It's easy, think of the small stuff.
I was at an event the other day where a friend of mine was showing off the fancy Chase iPhone app. She was enthusiastically demonstrating how easy it was to pay someone and deposit a check with the use of a picture. Now we all know that Chase spent a fair amount of time, money and effort to make that iPhone app and I’d bet the buzz it has generated has been well worth the investment.
Both of those “killer” features are great and should be made offered in an app or through a web browser, but more often I think the little things are overlooked and should be considered:
- Is your credit union or bank website not just viewable, but useful on my iPhone or Android
- Can I find an ATM or branch easily
- Do your ATMs and branches show up in a Google search
- How quickly can I find a phone number for a local branch
This past weekend my wife and I were headed to a beach and were saddened to find that the park only accepted cash, so we were turned away to find our closest ATM. We popped open Google on my iPhone and did a quick search and boom, up popped an ATM within 3 miles. It displayed nicely in the Google search results, I clicked and up opened Google maps and I instantly had directions.
Simple little things like these helps to reinforce the idea that an organization is interested, and thought about, making life simple for customers, regardless if they’re standing at a tellers desk or are out and about on a Sunday afternoon.
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Aug 23, 2010 • by Jason Sherrill
