Unless you have the luxury of having no competitors, then you probably have at least some interest in keeping tabs on your competition. For example, perhaps you're a banker and want to stay abreast of your competitor's mortgage interest rates. But what's the easiest way to do that? If your competitor offers a rate notification service, you could sign up for that and just wait for the emails to arrive. If they don't offer that service, then you could periodically remember to visit their website to veiw rates. But there's a faster, easier way you can keep tabs on not only their rates, but any other changes they make to their website. I'll explain in this screen cast how to use Google Reader to monitor your competitor's website in a way that will automatically notify you anytime content changes.
Using Google Reader to Monitor Bank and Credit Union Websites for Rate Changes.