Posted by on 7/21/2011
This topic has probably been written to death, and I'm sure we're all instant message experts by this point, but every once in awhile it's good for a reminder. With our team here at InetSolution the most used tool in our collaboration toolbox is probably instant message chat. While it's the most frequently used instant messages and chats are probably the easiest place for misunderstandings and miscommunications to occur. IM’s are typically rapid and un-edited messages. To help make IM's be more effective I wanted to put out a couple of points that I keep in mind in hopes to minimize confusion and miscommunication. 1) Re-read before you hit enter – I’m as fast of a typer as the next web-geek, unfortunately my brain works faster than my fingers. I often find that I’ve left out a word, combined two words or some combination of the two in probably half of my mess...
Posted by Jason Sherrill on 7/1/2011
If you're a bank or credit union marketer, you should be using an analytics tool to measure your website's impact on your organizational goals. But what metrics are you paying attention to? If you're like most executives, your answer is probably visitor count, page views, referrals and, if you're doing pay-per-click advertising, then PPC spend. But what good are these numbers? How do these metrics translate into dollars, either earned or saved? If those are the only analytics you're paying attention to, you need to read this.