How To: Tracking Radio and TV Advertising Traffic in Google Analytics using Google Tag Manager
Banks and credit unions often use radio and television ads that aim to drive visitors to special landing pages on their websites. Understanding which ads are driving the most traffic and highest conversion rates on your website is important to maximizing your advertising budget. In this video, I'll show you how to setup an easy tracking mechanism to report response rates inside of Google Analytics -- without having to touch the code in your website.
To follow the steps in this tutorial, you must have:
Taking It Further
This is a simple example that will work well for a small number of ad campaigns. If you're in a large media market and you're tracking dozens or hundreds of campaigns, then there are further steps you can take within Google Tag Manager to automate more of this process and reduce the need to setup as many individual objects.
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