How To: Tracking Radio and TV Advertising Traffic in Google Analytics using Google Tag Manager

Banks and credit unions often use radio and television ads that aim to drive visitors to special landing pages on their websites. Understanding which ads are driving the most traffic and highest conversion rates on your website is important to maximizing your advertising budget. In this video, I'll show you how to setup an easy tracking mechanism to report response rates inside of Google Analytics -- without having to touch the code in your website.

To follow the steps in this tutorial, you must have:

• Google Analytics access
• Google Tag Manager access

---

Taking It Further

This is a simple example that will work well for a small number of ad campaigns. If you're in a large media market and you're tracking dozens or hundreds of campaigns, then there are further steps you can take within Google Tag Manager to automate more of this process and reduce the need to setup as many individual objects.

Need Help With Your Website?

Would you like help tracking radio and TV ad traffic on your website? Or perhaps you want help setting up other types of data tracking? We can help!

Get in Touch With Us

Other Recent Blog Posts

• How to Disable Yoast SEO Plugin Setting that Puts Bank and Credit Union Websites at Risk
• Top 5 Most Popular CMS for Credit Union Websites
• Top 10 Essential Website Features Every Bank and Credit Union Should Have in 2020

Want to receive our monthly tip to make your website easier to use and safer? No spam, just good advice. Signup!

Interests

Subscribe