When I was growing up my dad always kept a little book in the glove box of his truck. Every time we visited a gas station he would take that little book out and jot down the mileage from the odometer. I remember asking him once why he wrote down the miles and he told me “so I know if something may be wrong with the truck”.
Today our modern web sites are built with metrics in mind. The visitors to bank or credit union websites are proving you a wealth of information with every visit. The surprising thing is how little people look at this information to make educated decisions about their virtual branch and instead base their decisions off of a “gut feeling”.
When you’re looking to redesign or update your bank website, look at your analytics, they can tell you what is going wrong and, more importantly, what may be going right.