Posted by Jason Sherrill
Most search optimization experts know the benefits of including keywords in URLs. But many credit union and bank websites store content in a database and use query string values to pass a record identifier to a single page that displays the content dynamically. The URLs look like http://…/news-display.asp?articleid=7584. Unfortunately, this method does not allow you to show search engines your keywords in the page file name like you could with a static HTML page. There is a solution however, and it’s called URL rewriting.