Posted by Jason Sherrill on 1/31/2011
Retail financial institutions (banks and credit unions) face the challenge of triggering a need for some of their products, such as car, home and similar loans. Putting a loan on “sale” doesn’t create the need for the product, rather it makes the product more appealing to a customer who already has the need. In other words, if a customer isn’t shopping for a car, she has no need for a car loan. So how can a bank or credit union use their website to increase loan volume by creating a need for something like a car loan? Is it possible to even create a sort of “impulse need” for a loan using a bank or credit union website?
Posted by on 1/25/2011
This past week I attended a great panel discussion on Internet security hosted by GRAPE - Grand Rapids Area Professionals for Excellence
. The panel was titled "Internet Reconnaissance: How Secure Are You?" and featured speakers with expertise in data center security to cyber war and from Microsoft to Symantec. Each panelist spoke about their own areas but it all boiled down to the fact that security is still a lot of work, regardless if you're a one person company or a multi-million dollar organization.
Posted by Jason Sherrill on 1/20/2011
Security gets a lot of attention in business today, but there are still some common practices that provide people with a false sense of safety when sharing sensitive data and files with others. Review these practices and make sure that everyone in your organization knows that these practices are dangerous and should not be used.