Posted by Jason Sherrill on 11/25/2015
When was the last time you conducted a simple usability test on your website? Are you conducting usability tests on a monthly basis? If you’re like most website managers, then it’s probably been awhile since your last test, if you’ve done one at all. But if you’re not conducting regular usability testing to identify and fix issues on your website, you’re leaving money on the table. And yes, this even applies to websites that don’t directly sell products online.
Posted by Jason Sherrill on 11/18/2015
When planning your new website, did you consider how easily visually impaired users can interact with your technology? If not, then you may have missed an important opportunity to service valuable members. Web site teams often overlook the need to make the site accessible for those members with disabilities, especially those who are visually impaired.
Keeping users with disabilities in mind when designing your web site will not only allow you to serve more customers, but it may also help to build loyalty amongst this important user group. Similar to adding sidewalk ramps to your building, you can also add “ramps” to your web site.
Posted by Jason Sherrill on 11/13/2015
Banks and credit unions often use radio and television ads that aim to drive visitors to special landing pages on their websites. Understanding which ads are driving the most traffic and highest conversion rates on your website is important to maximizing your advertising budget. In this video, I'll show you how to setup an easy tracking mechanism to report response rates inside of Google Analytics -- without having to touch the code in your website.
Posted by Jason Sherrill on 11/11/2015
Banks and credit unions should plan ahead for a fast and efficient response if their main website is ever hacked or defaced in any way. One key preparation step is to have a failover or disaster recovery website that is always online, free from infection of any malicious code, and ready to replace the main website temporarily. Unfortunately, not all content management systems or website platforms allow for multi-server web farms or geographically distributed systems. Even when the platform does support it, not all banks and credit unions can afford the costs. Let's look at a way that banks and credit unions can do failover on a budget.
Posted by Jason Sherrill on 11/9/2015
There are a few terms that people commonly use in corporate America today that make employees feel more like machines than talented souls with the capability to deliver meaningful work and positive customer interactions. Managers often use one of these words frequently and casually without knowing that it invokes cringes and barely discerinble muttering form the most talented people in the room.