Posted by Jason Sherrill on 12/8/2015
As banks and credit unions begin to adopt Twitter, Facebook and other social media tools into their mainstream marketing and customer service channels, hackers are discovering ways to lure bank and credit union employees into becoming unwitting accomplices in launching successful phishing attacks. I'll show you how a typical attack occurs and offer suggestions to avoid becoming a hacker accomplice.
Posted by Jason Sherrill on 12/3/2015
Being that we’re in the business of website hosting
and website development for banks and credit unions
, we assist with a lot of website moves throughout the course of a year. Having been working with banks and credit unions to move, upgrade, redesign and create new websites for over 12 years now, I’m still surprised at how often I see one major issue that still catches bank and credit union managers by surprise.
Posted by Jason Sherrill on 11/23/2015
When was the last time you conducted a simple usability test on your website? Are you conducting usability tests on a regular basis? If you’re like most website managers, then it’s probably been awhile since your last test, if you’ve done one at all. But if you’re not conducting regular usability testing to identify and fix issues on your website, you’re leaving money on the table. And yes, this even applies to websites that don’t directly sell products online.
Posted by Jason Sherrill on 11/18/2015
When planning your new bank or credit union website, did you consider how easily visually impaired users can interact with your technology? If not, then you may have missed an important opportunity to service valuable members. Website owners often overlook the need to make the site accessible for those members with disabilities, especially those who are visually impaired.
Keeping users with disabilities in mind when designing your website will not only allow you to serve more customers, but it may also help to build loyalty amongst this important user group. Similar to adding sidewalk ramps to your building, you can also add “ramps” to your website by implementing WCAG 2.0 accessibility standards into your website.
Posted by Jason Sherrill on 11/13/2015
Banks and credit unions often use radio and television ads that aim to drive visitors to special landing pages on their websites. Understanding which ads are driving the most traffic and highest conversion rates on your website is important to maximizing your advertising budget. In this video, I'll show you how to setup an easy tracking mechanism to report response rates inside of Google Analytics -- without having to touch the code in your website.